George Bradt

Managing Director, PrimeGenesis

George Bradt has a unique perspective on transformational leadership based on his combined senior line management and consulting experience.  After his education at Harvard and Wharton, George progressed through sales, marketing and general management roles around the world at Fortune 500 companies including Unilever, Procter & Gamble, Coca-Cola, and then J.D. Power and Associates as chief executive of its Power Information Network spin off.  Now he is Managing Director of PrimeGenesis, the executive onboarding and transition acceleration group he founded in 2002.  Since then, PrimeGenesis has been able to reduce the risk of failure fourfold for executives they have worked with - from 40% to 10% through a single-minded focus on driving them and their teams to deliver better results faster over their first 100-days and beyond.

George is the author of the following books:

  • The New Leader’s 100-Day Action Plan (Wiley, 2006 and 2009)
  • Onboarding: How to get your new employees up to speed in half the time (Wiley, Aug. 2009)
  • Back-to-School Chats - Advice from Fathers to their Sons (Durban House, 2006)
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